LOREAL PREFERENC

L'Oreal Preference Black 1.0 is a permanent hair colourant designed to deliver rich, intense black colour with long-lasting shine. This iconic L'Oreal Paris range is trusted for its luminous, salon-like colour results that can be achieved easily at home.

Why you'll love it

• Intense colour: Delivers a deep, true black shade with rich depth.
• Long-lasting shine: Formulated to leave hair glossy and radiant after colouring.
• Full grey coverage: Provides even, complete coverage of grey hair.
• Easy application: Comes with all the components needed for a convenient at-home colouring experience.

Specifications

• Brand: L'Oreal Preference
• Shade: 1.0 Black
• Pack size: 268 ml
• Form: Permanent cream hair colourant
• Includes: Colourant cream, developer, protective gloves and instructions

How to use

1. Perform a strand test and allergy test 48 hours before use, as directed on the packaging.
2. Mix the colourant cream with the developer according to the instructions provided.
3. Apply evenly to clean, dry, unwashed hair, ensuring full coverage from roots to tips.
4. Leave on for the time specified in the instructions.
5. Rinse thoroughly with water, then shampoo and condition as normal.

Always read the package insert before use. Ask your pharmacist if you have any questions.